Marketing Analyst

Job Responsibilities

  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
  • Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
  • Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
  • Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
  • Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
  • Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
  • Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
  • Measure the effectiveness of advertising, marketing and communications strategies

Job Skills & Qualifications

Required:

  • Bachelor’s degree in marketing or a related field
  • Excellent oral and written communication skills
  • Ability to multitask well
  • Strong background in Microsoft Word, Excel, Access and PowerPoint

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